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SEO & SEM

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML.

Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. One of the basic truths in SEO is that even if you do all the things that are necessary to do, this does not automatically guarantee you top ratings but if you neglect basic rules, this certainly will not go unnoticed. Also, if you set realistic goals – i.e to get into the top 30 results in Google for a particular keyword, rather than be the number one for 10 keywords in 5 search engines, you will feel happier and more satisfied with your results.

Although SEO helps to increase the traffic to one's site, SEO is not advertising. Of course, you can be included in paid search results for given keywords but basically the idea behind the SEO techniques is to get top placement because your site is relevant to a particular search term, not because you pay.

SEO can be a 30-minute job or a permanent activity. Sometimes it is enough to do some generic SEO in order to get high in search engines – for instance, if you are a leader for rare keywords, then you do not have a lot to do in order to get decent placement. But in most cases, if you really want to be at the top, you need to pay special attention to SEO and devote significant amounts of time and effort to it. Even if you plan to do some basic SEO, it is essential that you understand how search engines work and which items are most important in SEO.

85% to 90% of all web site traffic comes from the search engines and directories. Using those handy-dandy submission services that will submit your site to 980 search engines for a mere $19.95 won’t take care of this traffic. Just because your site is listed in the search engines won’t mean that your customers can find it. In fact, several search engines will actually penalize your site for using that method. Only manual “search engine optimization and positioning” efforts end up working. This is because these efforts are custom tailored to your site and are designed to give the engines what they want and need in order to find your site among your competitors and other sites related to your category.

Search engine optimization and positioning is challenging at best. It’s not a simple matter of adding a few tags that contain your important keywords. It is an art and a science, because it is applying creative techniques to an in-depth study of the search engines and directories.

TechFeat Consulting is committed to meeting the search engine optimization & positioning needs of your web site and proposes a campaign plan. Our goal will be to meet your Search Engine Optimization outsourcing needs thoroughly and professionally. Once SEO is done professionally, your web site will be more accessible on the Internet in terms of Top rankings for specific keywords across the major search engines.

BENEFITS OF SEO

Gives your brand a high international profile
Good ranking in search engines.
Increases sales of products or service.
Very cost – effective.
Site is accessible to more users.

The services TechFeat Consulting can provide in relation to Search Engine Optimization:

Traditional Online Marketing

Basic Services
- Website Usability Analysis Reports
- On Page Optimization Solutions
- Directory Submissions
- Website Submission to Search Engines
- Link Popularity Services & Back Linking
Advanced Services
- Creation of Doorway Pages
- PPC Management & Consulting
- Shopping Feeds Management
Web 2.0 Marketing:
- RSS Feed Creation and Submission
- XML Sitemaps Creation and Submission
- BLOGS & Tag Servers
- Tag Clouds
- New Media Pr Services Using BLOGS, Pod Casting
- Pinging
Website Maintenance (Through monthly contracts)